EXPERIENCE

Marketing & Communications Specialist, Sovereign Consulting Inc. | April 2020 – Present
▪ Led the development and execution of integrated marketing strategies across web, social, email, and print channels, increasing brand visibility and client engagement
▪ Produced content for 200+ proposals, directly supporting business development and client retention efforts
▪ Designed and delivered high-impact marketing materials, event promotions, and corporate communications
▪ Optimized company website for SEO, boosting organic traffic and improving search rankings
▪ Increased LinkedIn followers and engagement through targeted campaigns and data-driven content strategies
▪ Created branding and launch campaigns for new environmental data technology products, including logos, press releases, website content, webinars, and email marketing campaigns
▪ Directed the implementation of HubSpot across the organization, integrating social channels, building automation workflows, and executing targeted email campaigns to improve conversion and retention
▪ Created internal communication content including articles, presentations, newsletters, and email announcements

Social Media Manager/Content Writer, Freelance | March 2021 – Present
▪ Develops tailored content strategies for clients in diverse industries, driving engagement and brand awareness
▪ Produces compelling web, blog, and social media content informed by analytics and audience insights

Communications Intern, Till Arts Project | January 2019 – May 2019
▪ Created and scheduled daily social media content, increasing follower engagement and visibility
▪ Assisted in event planning, marketing, and grant writing to secure funding and build community partnerships

Communications Intern, Delaware Museum of Nature & Science | May 2017 – September 2017
▪ Developed and published social media and website content to support a major rebrand initiative
▪ Collaborated with local media outlets to enhance PR efforts and promote the organization’s largest annual event

EDUCATION, AWARDS & CERTIFICATIONS
▪ Villanova University, Bachelor of Arts, Communications: Media Production, Peace & Justice Studies
▪ Society of American Military Engineers, New Jersey Post, Young Professional Award
▪ Certifications: HubSpot: Growth-Driven Design; HubSpot: Email Marketing; HubSpot: Advanced Social Media Strategy

PROGRAMS & SKILLS
▪ Proficient in: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere Pro, Campaign Monitor, Hoot Suite, Expression Engine, WordPress, Vimeo, Canva, Google Analytics, HubSpot, Sprout Social, MailChimp, Slack
▪ Skills: Marketing Strategy | Content Creation | Email Campaigns | Social Media Management | SEO | Branding | Copywriting | Campaign Development | Adobe Creative Suite | HubSpot | WordPress | Google Analytics |

OTHER RELATED EXPERIENCE
▪ Influencer Marketing: Partnered with 10+ brands on TikTok and Instagram to produce engaging content, increase brand awareness, and drive audience interaction
▪ Creative Production: Applied special effects makeup and costume design expertise for live events and productions, enhancing visual storytelling and audience experience
▪ Customer Engagement: 10+ years in customer-facing roles, building strong communication skills and client focus