Social Media Strategy & Management

I manage social media with a balance of creativity, strategy, and data. With 6+ years of experience, I’ve developed and grown platforms for nonprofits, small businesses, large organizations, and events. My approach creates social presences that are visually strong, community-focused, and aligned with business goals.

Strategy-First Approach

I build social media programs on a clear understanding of:

  • Brand identity & voice

  • Audience needs and behaviors

  • Competitive and industry insights

  • Goals tied to measurable performance

Content Development & Creative Execution

I manage the full content creation process, including:

  • Brainstorming and campaign planning

  • Monthly content calendars

  • Platform-specific copywriting

  • Graphic design and short-form video creation

  • Cross-team collaboration for accuracy and approvals

My goal is to create content that is engaging, on-brand, and built for how users naturally interact on each platform.

Publishing, Scheduling & Channel Oversight

I ensure consistent, optimized posting across all channels through:

  • Scheduling tools (Hootsuite, HubSpot, Sprout)

  • Timing optimization backed by analytics

  • Adapting content to fit each platform’s style and audience

  • Maintaining a cohesive visual and message identity

I manage the day-to-day execution so every channel feels polished and intentional.

Community Engagement

I focus on building relationships through:

  • Responding to comments and messages

  • Engaging with followers, partners, and relevant accounts

  • Reputation and tone-sensitive communication

  • Live posting during events or key moments

Analytics & Continuous Improvement

I use data to guide decisions through:

  • Ongoing performance tracking

  • Testing formats, copy, timing, and visuals

  • Monthly/quarterly reporting with insights and recommendations

  • Adjusting strategy based on what resonates

Each month is stronger because it’s informed by the last.

Aligned Across Channels

I integrate social media with:

  • Email marketing

  • Website and landing pages

  • Events, launches, and campaigns

  • PR and broader communications efforts

This ensures the brand story is consistent everywhere a user interacts.

What I Deliver

  • Strong brand presence across platforms

  • Thoughtful, strategic content

  • Meaningful community engagement

  • Consistent growth and improved performance

  • A social media program that supports long-term goals